The story
From a spreadsheet of unanswered leads to one agent across the whole lifecycle.
Medra started as a frustration. Leads arrived faster than a human team could answer them, and the tools on the market treated every stage of the customer relationship as a separate product. We decided the conversation should be one thing, held by one agent, with one memory.
- 01
The operators' problem
Years inside delivery and marketplace businesses taught us where conversations break: at every handoff between a tool, a team and a channel. Context was lost, and customers repeated themselves.
- 02
Medra is founded
A small group of commercial leads and engineers in Buenos Aires builds the first agent for a single flow, prequalification, and runs it against a human baseline before anyone is allowed to call it a product.
- 03
Seven flows, one memory
Sales, onboarding, early life, account management, support and collections follow. The agent that qualified a lead is the same one that knows about the invoice problem in March.
- 04
Nineteen countries
WhatsApp, voice and email as a single conversation, operated for enterprise clients across Latin America and beyond, with CESI.AI as the parent company behind the research partnerships.
